Challenge:
Create high-performing, platform-optimized thumbnail designs for shows distributed across YouTube, Snapchat, and Facebook Watch. The thumbnails needed to capture attention in fast-scrolling feeds while appealing to a youth-oriented audience.

Solution:
Designed a series of dynamic, visually striking thumbnails tailored to each platform’s aesthetic and behavioral trends. By leveraging bold typography, vibrant colors, and expressive compositions, the thumbnails maximize click-through rates while maintaining brand consistency. Each design balances contemporary digital trends with strategic visual hierarchy to stand out in competitive social media environments.

Team Whistle, 2019-2022